I've just been working on giving the company Hero Ping a new look by creating two super hero characters to be the face of the company. I then put these characters into a new website banner and 3 icon images for 'News', 'F.A.Q.', and another more general one.
As time goes, these heroes will turn into long term characters that represent the company, hopefully with a comic-style storyline that'll give them some background!
Check out the website at http://www.heroping.com/
There wicked dude, shits all over the identity they have at the moment.
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